A conversation I had this weekend made me realize a misconception about the Browser, Roku and Apps. I’ve been approached by several customers interested in the Roku player. What the Roku player does is bring IP Video to your TV. It uses channels based on subscription services from the likes of Netflix, Amazon, Hulu, and HBO GO. All you have to do is point the little Roku remote, pick a channel and you are off.
Many think Roku accomplishes this with a browser. They then think because it has a browser they can pull up any website and view it. This is not the case! Roku’s channels are almost the same as Apple’s or Android’s Apps. Each channel is a “Walled Garden” in which you can only view specific content. Want to watch Deadwood, it is not on Netflix, but it is on HBO GO.
This brought me to an interesting question: Would you prefer to have a Browser attached to your television or the App solution that is presented (quite simply) by Roku or Android and Apple?
The Power of the Browser
If you have ever used Google TV or Windows Media Center, then you know how cool it is to watch TV… Say you are watching QVC or a Politician, with Google TV’s or Media Center’s browser, you can fact check or research the product on your TV, all from the comfort of your couch. This impressive system, however, is complicated to setup as it needs to be integrated into your TV, Cable/Satellite, and Internet Connection. Usually when I mention the word “Integrated” my customer’s eyes begin to glaze over which leads me to mention the simpler solution of Roku.
The Simplicity of Apps and Channels
The Roku simply plugs into your TV and uses your internet connection, there is no access to your Cable/Satellite.
Apps provide the same function, all you do is tap the app and off you go.
In conclusion, the Browser solution provides MUCH more choice and power to research what you are watching while the Channel or App solution is SUPER simple but a walled garden where you can only access certain content. What is your choice?
Interested in setting up a Roku or Google TV? Contact Me.